NYC Seller's Guide

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1. Discuss Your Goals

Let's schedule a meeting to talk about your plans and goals, current marketplace trends, and an evaluation of your property's features and qualities. I will carefully analyze similar property sales, evaluate the competition, collaborate with you on determining a pricing strategy, and outline a strategic plan to help you achieve the best possible outcome as a seller.

Correctly pricing property is my niche. 

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2. Setting the Stage

From applying a fresh coat of paint to rearranging furniture and repairs. I will ensure that the property is visually ready for marketing: professional photography, an illustrative floor plan, and a listing description. We can talk about staging possibilities if we need to.  

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3. Going Live

Once the property is ready to be listed on the open market,  It will be broadcast via our platform at Compass, local MLS, and other real estate syndications. 

 

 

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4. Spreading the Word

The Compass marketing team produces beautiful print collateral to showcase your property strategically. 

As your broker develops and executes an intelligent, effective paid marketing plan in relevant publications.


Eye-catching property signs are produced and placed outside your property(if needed) 

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5. Network

As your broker, I continuously leverage my network of investors, first time buyers, developers and brokers to find the ideal buyer. 

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6. Building a Strategy

I will  conduct an assessment of the market response within the first 30 days of your listing going live. Feedback from agents and buyers is aggregated and the listing strategy revised if needed.

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7. Communication

My past seller clients have praised my consistent communication. I will set up the best method and frequency of communicating you prefer. I will provide you with regular feedback and will keep you updated with continuous traffic metrics and information from the market.

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8. Negotiations

Once we receive an offer, I will contact you to review the terms and analyze the pros and cons. Together, we will decide how to respond to the buyer: by accepting the offer, rejecting the offer, or making a counteroffer.

All offers will be presented regardless of value. 

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9. Escrow and Executed Contract

Once all parties have agreed to and signed a contract, an escrow will be opened, and the buyer's contingency period will begin. Timelines for the completion as buyer and seller responsibilities will be listed in the purchase contract and adhered to in the escrow. I will manage the process for all parties and ensure that you comply with your responsibilities while also holding the buyer's side to task to keep the process moving

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10. Closing

I will monitor and coordinate all the details necessary to get you to the finish line. Once the buyer has performed their inspections, removed their contingencies, and the loan (if any) is ready to fund, your agent will arrange the final walk-through. At or near this time, the escrow will close, payment will be made, and the keys will be handed over to the buyer.

How much is your home worth?

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Seller Testimonials

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  • Darrell was a pleasure to work with. He helped us navigate the market as first-time buyers and got us to our dream home! Very highly recommend!
    — Rachael. R
  • Darrell is very versed in the industry. He knows every aspect of the business. He helped me to purchase my first condo in Manhattan area and he helped me to quickly find a decent tenant. He is diligent and friendly.
    — Jiong. G
  • We had a great experience with Darrell. The professional photos he arranged were beautiful and showed our apartment in the best light. He gave great advice on our listing price and was constantly in communication with us and everyone involved. We highly recommend working with him!
    — A. Warco
  • Had the pleasure of working w/ Darrell in renting out our apartment in Queens. He was knowledgeable, friendly, and responsive. He answered all of my questions and was very transparent. Having him on your side is the right move. I couldn't recommend him enough.
    — David. Y
  • Darrell Williams was introduced to us by his colleagues, who fully promoted his skills and personal character. Darrell was on point in every area- strategy in marketing, social media presence, many open houses, our property highlighted in Brownstoner, and the beautifully photographed and filmed listing spread like wildfire. He was a constant presence at the property, aware of every detail, troubleshooting any minor issue, and a warm and professional guy all around!! We were proud to have him represent us and our beloved family home during the entire transaction.
    — Joanna. S
  • Knowledgeable, quick, and efficient. Helped find and settle things with my tenant with little issue. I appreciate how thorough he was in ensuring the apartment was ready to be presented and rented out. Would gladly recommend his services to anyone looking to rent.
    — John. N
  • Darrell Williams was the consummate professional, knowledgeable and attentive. He kept up with every detail of the transaction ensuring everything went smoothly from our first conversation through to day of closing. I am very pleased with my new home. I would work with him again and recommend him without hestitation.
    — Yvette. W
  • It was a great pleasure to work with Darrell. He is very knowledgeable and was always available for any questions or issues with the home-buying process, even after the purchase. His guidance and advice was very helpful from a first-time buyer's point of view, and he made sure that we took our time to look at different options. I was very satisfied with the process overall and would highly recommend Darrell to anyone who is looking to purchase a home.
    — Bene D.
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Work With Darrell

Darrell Williams works in Manhattan, Brooklyn, Queens, and the Bronx. His expertise includes new development sales and investment sales.

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Contact Details

Darrell Williams

Phone

(267) 234-4084

Email

[email protected]

Address

110 5th Ave 3rd floor, New York, NY 10011

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