NYC Seller's Guide

main

1. Let's Talk

Meet with me to discuss your plans and goals, trends in the current marketplace, and assessment of your property's qualities and characteristics. I will analyze comparable property sales, assess the competition, work with you to determine pricing strategy, and outline a strategic plan to achieve the best possible result for you as a seller.

At this time, we disclosure all necessary Seller Disclosure documents. 

Correctly pricing property is my niche. 

main

2. Setting the Stage

From applying a fresh coat of paint to rearranging furniture and repairs. I will ensure that the property is visually ready for marketing. Professional photography, an illustrative floor plan, and prepare a listing description. We will discuss staging possibilities if needed.  

main

3. Going Live

Once the property is ready to be listed on the open market,  It will be broadcast via our platform at Compass, local MLS, and other real estate syndications. 

 

 

main

4. Spreading the Word

The Compass marketing team produces beautiful print collateral to showcase your property strategically. 

As your broker develops and executes an intelligent, effective paid marketing plan in relevant publications.
Eye-catching property signs are produced and placed outside your property(if needed) 

main

5. Network

As your broker, I continuously leverage my network of investors, first time buyers, developers and brokers to find the ideal buyer. 

main

6. Building a Strategy

I will  conduct an assessment of the market response within the first 30 days of your listing going live. Feedback from agents and buyers is aggregated and the listing strategy revised if needed.

main

7. Communication

My past seller clients have praised my consistent communication. I will set up the best method and frequency of communicating you prefer. I will provide you with regular feedback and will keep you updated with continuous traffic metrics and information from the market.

main

8. Negotiations

Once we receive an offer, I will contact you to review the terms and analyze the pros and cons. Together, we will decide how to respond to the buyer: by accepting the offer, rejecting the offer, or making a counteroffer.

All offers will be presented regardless of value. 

main

9. Escrow and Executed Contract

Once all parties have agreed to and signed a contract, an escrow will be opened, and the buyer's contingency period will begin. Timelines for the completion as buyer and seller responsibilities will be listed in the purchase contract and adhered to in the escrow. I will manage the process for all parties and ensure that you comply with your responsibilities while also holding the buyer's side to task to keep the process moving

main

10. Closing

I will monitor and coordinate all the details necessary to get you to the finish line. Once the buyer has performed their inspections, removed their contingencies, and the loan (if any) is ready to fund, your agent will arrange the final walk-through. At or near this time, the escrow will close, payment will be made, and the keys will be handed over to the buyer.

Work With Darrell

Darrell Williams works in Manhattan, Brooklyn, Queens, and the Bronx. His expertise includes new development sales/leasing projects, investment sales, and 1st time home buyers. Whether you're purchasing or selling, he'll keep you feeling comfortable and confident from start to end.

Follow Me on Instagram